Chicago Inferno


About Chicago Inferno
Chicago Inferno is a competitive youth soccer organization dedicated to developing athletes both on and off the field. Their programs combine elite-level coaching with a focus on confidence, resilience, and character, supporting players from grassroots soccer through collegiate and professional pathways. With multiple locations and a strong presence in regional and national leagues, Chicago Inferno provides a structured environment where young athletes can grow, compete, and advance their careers.
Their Review
Chicago Inferno
“JASON WAS EASY TO WORK WITH AND KEPT US WELL INFORMED ALONG THE WAY AND FINISHED THE JOB ON TIME, WHICH WAS A QUICK TURNAROUND. HIGHLY RECOMMEND”
– Suzanne Andrade
Building Within a Sports CRM While Driving Engagement
Fully Optimized & Responsive Websites
This project presented a unique challenge, as the website was built directly inside Playmetrics, an industry-specific platform designed for sports organizations with rigid functionality and layout limitations. Working within their CRM ecosystem, we customized the site using Playmetrics’ native tools to create a high-impact homepage focused on attraction and registrations, while organizing complex content such as coaches profiles, college commits, international trip galleries, promotions, and league affiliations.

Playmetrics Website Customization
Built directly within Playmetrics’ CRM framework, adapting its rigid structure into a functional, branded website experience.
Homepage Conversion Design
Created a homepage focused on visibility and engagement, guiding visitors toward programs, registrations, and key club highlights.
Coaches & Player Development Pages
Structured coach profiles, college commits, and development pathways to clearly communicate progression opportunities.
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