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MDM Heating & Cooling

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Summary

MDM Heating & Cooling is a residential HVAC service provider focused on reliable heating, cooling, and maintenance solutions. Their business depends on clear service messaging, local trust, and fast access to contact and scheduling options. The website plays a critical role in converting visitors into service calls, especially for time-sensitive HVAC needs.

Turning an Overpriced Site Into a Conversion Tool

The client was previously locked into a poorly designed website on the DUDA platform and overpaying for services that produced little to no return. We rebuilt the website in WordPress with a clear focus on HVAC service conversions, prioritizing strong calls to action, simplified navigation, and service-specific layouts. The new site is fully mobile-friendly, built with SEO best practices from the start, and structured to support lead generation and long-term growth.

Complete Website Redesign

Migrated the site from DUDA to WordPress, built with improved structure and visual clarity.

SEO Foundation Setup

Implemented initial on-page SEO, including service-focused content structure, headings, and metadata.

Conversion Optimization

Reworked layouts, CTAs, and service pages to drive more calls and form submissions for HVAC services.

Out of This World Design

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